Another year, another wave of incredible beauty innovations! If your New Year's resolution involves elevating your self-care routine and discovering holy grail products, then a beauty subscription box is your golden ticket. From luxurious skincare to on-trend makeup, 2025 is bringing some truly amazing curated collections right to your doorstep.
We've scoured the best offerings to bring you our top picks for the 2025 Best of Beauty Boxes. Whether you're a luxury lover, a clean beauty enthusiast, or hunting for the ultimate value, there’s a box for every beauty personality!
👑 Best for the All-Round Beauty Junkie: Allure Beauty Box
Why it's a 2025 Top Pick: Curated by the expert editors at Allure magazine, this box consistently delivers on quality and trend-setting products. You're guaranteed to get your hands on buzzy new launches and editor-approved classics.
What to Expect: A mix of full-size and deluxe sample-size products spanning makeup, skincare, and haircare. They often feature high-value, full-size items from coveted brands like Tatcha, Glow Recipe, and Olaplex.
The Vibe: High-end discovery without the high-end price tag.
2025 Highlight: Look out for their limited-edition boxes and the coveted "Readers' Choice Award Winners Box" for an extra dose of must-have products.
✨ Best for High-Value & Customization: BoxyCharm by Ipsy
Why it's a 2025 Top Pick: After integrating with Ipsy, BoxyCharm has upped its game in terms of value and user choice. It focuses heavily on full-sized products, making it a fantastic deal for stocking up your makeup and skincare stash.
What to Expect: Five full-size beauty items every month. Subscribers get to choose at least three of their products, ensuring you get things you actually want and will use.
The Vibe: A full-size product bonanza—great for building your core collection.
Best Value Note: The retail value of the products often far exceeds the monthly subscription cost, giving you incredible bang for your buck.
🌿 Best for the Clean & Green Enthusiast: Beauty Heroes
Why it's a 2025 Top Pick: The clean beauty movement is stronger than ever, and Beauty Heroes is leading the way. They rigorously vet brands to ensure every product is truly healthy, non-toxic, and made with sustainable practices.
What to Expect: Their monthly "Discovery" box features one full-size Hero Product and one or two complementary Sidekicks from one featured brand. This allows you to truly immerse yourself in a brand's ethos.
The Vibe: Luxurious, ethical, and ingredient-focused.
Pro Tip: This box is perfect if you are looking to simplify your routine with high-performing, multi-tasking products.
🧖♀️ Best for Skincare Focused Routines: BeautyFIX by Dermstore
Why it's a 2025 Top Pick: If your primary beauty focus is skin health, look no further. Curated by the experts at Dermstore, this box focuses on dermatologist-approved, clinical-grade skincare and high-quality tools.
What to Expect: Five or more full- and travel-size products, with a heavy emphasis on serums, masks, moisturizers, and sun protection from top-tier brands like Caudalie and iS Clinical.
The Vibe: A professional, clinical boost for your complexion.
Why Subscribe: It’s a reliable way to try out premium skincare before committing to full-size purchases.
💰 Best for the Budget-Savvy Discoverer: Ipsy Glam Bag
Why it's a 2025 Top Pick: Still one of the most popular and affordable options, the Glam Bag is an excellent way to sample new products tailored to your preferences without breaking the bank.
What to Expect: Five deluxe sample-size products (makeup, skincare, etc.) in a cute, collectible makeup bag each month. You get some customization by picking one item.
The Vibe: Affordable, fun, and personalized discovery.
Perfect For: Beginners or those who love the joy of trying new things without accumulating too many full-size backups.
How to Choose Your Perfect 2025 Box
Determine Your Priority: Are you trying to build a collection (go for BoxyCharm), focus on skin health (BeautyFIX), or keep it clean (Beauty Heroes)?
Sample vs. Full-Size: If you prefer samples for travel and low-commitment trying, Ipsy Glam Bag or Allure is great. If you want full-size products for maximum value, look at BoxyCharm.
Read the Spoilers: Most boxes release sneak peeks of upcoming products. Check out beauty box forums and review sites to see what's coming up and if it aligns with your taste!
Which beauty box will you be unboxing in 2025? Let us know your top pick in the comments below!
